Kai King-Blow

Imagine a crisp Saturday morning, you roll out of bed, stretch, and take in the sunrise. Then you look at your phone and realize tomorrow is Mother’s Day! You don’t just need a gift, you need one that shows exactly how much you appreciate the woman who raised you. You gave her flowers last year, so why not give her a garden?
How Elevated Beds Elevate Gardening
Box gardening is one of the best ways to make a space your own. Elevated garden beds provide all the joys of a regular garden, but at ...

As more and more of us adjust and develop a more home-centric lifestyle, one should never underestimate the rich rewards that come with tending and growing your own garden. Aside from the literal fruits [and vegetables] of your labors, there are many benefits, emotional and physical, enjoyed by the home-gardener:
For those new to flexing their green thumbs, there’s no better space than a garden bed to get started. Fewer weeds, reliable drainage, and less soil erosion are a few well-known bene...

The heat is turning up to ten and it’s time to turn your patio décor up to 11! So, what makes a perfect summer day? Cool drinks, comfortable seating, and plenty of shade. At BCP, we just so happen to be experts in that last one, but dozens of umbrellas won’t do you any good without the right base!
Umbrella bases are one of those niche items you don’t pay much attention to, but that’s what makes shopping for them so fun! Umbrella bases now come in a variety of shapes, sizes, and utilities. We ...

It’s official, Summer is coming to an end, and it’s almost time to trade in our board shorts for cargos. There are plenty of things to enjoy instead of rushing through the Fall months in a mad dash to the holiday season. Annual camping trips, cocoa instead of coffee, and story time by the fire are just a few ways we love to ring in the Fall. We come from many places at BCP, so we canvassed our crew and asked them, “How do you like to start the season?”
We’ve curated our favorites to bring you...

Performance Media Marketing was an opportunity for me to step out of my comfort zone and really flex my keyword research and person-to-person interview skills. The business was a website creation and management service for numerous small businesses. It was my job to speak directly with the clients, dissect their needs, and create a website that met all their demands. Once that was done, it was all about collaborating with my designers to capture the client's vision.

A collection of some of our best YouTube content as we expanded our marketing. I was so glad when the lead videographer at Best Choice Products was finally able to make the board of executives see we were missing out on a major resource with our video content. But since I supported him, that also meant I was the go-to person to write descriptions and scripts for each one.

There's something truly special about a project when you don't begin with the most faith in it. As someone who never had a talent for sewing, I had a hard time imagining the demand for this product. One swift talking to and a trip to fabric barn with a product developer had me working my hardest to get this project done right.

Twas quite a season when I wrote this one. When you're writing content for Christmas products, the season of giving quickly becomes the season of giving a lot of feedback. Between the product developers and the vendors, my designers and I were tired, and only brought back to life when we saw the sales numbers!

What's the difference between a raised garden bed and an elevated garden bed? The assembly! This simple but effective best-seller enjoys a special place in my heart as one of my most successful projects because it suffered the most failures. When a product is simple, it's easy for others to overcomplicate it, and it was fun working through so many perspectives to meet everyone's needs.

Kids had to buckle up and hit the road in style when we made this one. Definitely one of the more complicated projects (ride-on cars always are), but very rewarding in the end when we saw the customer reviews and the kids' smiles.

Ladies (and also my sister) deserve a sleek, stylish place to finish their morning routine and put the final touches on the look of the day. This manual was created to get them that space as easily as possible.

One of the best-selling 7-piece wicker sets around needs a little help before it can get to your home. My favorite graphic designer and I created this manual to take you through it step by step.

A showcase of some of our best-selling products. Written and managed by me while serving as a copywriter with Best Choice Products. Each description represents hours of collaboration and research between me and the product developer, as well as the category manager, who observed, tracked, and offered points of improvement to help our ranking. Finally, as each project is showcased on Shopify, these descriptions are subject to their company standards of advertisement and sales.